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Integrity Brewing

My team and I developed a website and launched a campaign for this company. Below are three different concepts we came up with for them. The "Empty Beer Glass" was chosen and ran in digital newspapers, posters, Eblasts, and social media.

Integrity Brewing: Welcome

Empty Beer Glass

Instead of doing a typical beer ad with a picture perfect glass full of beer, we decided to drink it all first.

Integrity Brewing: Text
Integrity Brewing: Pro Gallery
Integrity Brewing: Pro Gallery

Instagram

Integrity Brewing: Text
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Integrity Brewing: Image

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Beer Descriptions

After tasting some delicious Integrity beer, we came up with ten descriptions that would describe each flavor of beer in a fun and entertaining way.

Integrity Brewing: Text
Integrity Brewing: Pro Gallery

We won't lie to you. This is good beer.

This campaign was designed to address this brewing companies name, Integrity. Since they were a new brand, we wanted to build humorous copy that would make a lasting impression on consumers.

Integrity Brewing: Text
Integrity Brewing: Pro Gallery

Local Treasure

These ads were made to target local consumers and to let them know delicious beer wasn't very far away.

Integrity Brewing: Text
Local Treasure 3.JPG
Integrity Brewing: Image
Local Treasure 1.JPG
Integrity Brewing: Image
Local Treasure 2.JPG
Integrity Brewing: Image
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